HBO Max is set to enhance its programming lineup with the upcoming adaptation of the acclaimed *Harry Potter* series and the renewal of the Spanish original series *Furia*. Sarah Aubrey, the head of originals at HBO Max, shared these developments during a presentation at the Content London industry event, highlighting the platform’s commitment to expanding its content offerings.
Aubrey took the stage in London to discuss the streaming service’s strategic direction. She noted that when she joined HBO Max about a year ago, the company “really needed more development money.” Her remarks came just hours after the announcement of upcoming market launches in several European countries, including Germany, Italy, Austria, Switzerland, Luxembourg, and Liechtenstein, set for January 13, 2026. The company also plans to launch in the U.K. and Ireland in early 2026, marking a significant step in its international expansion.
The renewal of *Furia*, a show that Aubrey describes as “about women’s rage,” reflects HBO Max’s focus on diverse storytelling. Created and directed by Félix Sabroso, the series is celebrated for its vibrant visuals and humor. Season two will debut in 2026, featuring a mix of returning cast members and new actresses.
HBO Max has garnered a substantial audience since its launch in the U.S. in 2020, expanding its reach across Latin America, Europe, Central Asia, and the Asia Pacific. As of the third quarter of 2025, Warner Bros. Discovery reported a total of 128 million streaming subscribers worldwide. Popular titles on the platform include *The White Lotus*, *The Last of Us*, and *Hacks*.
Reflecting on her career at HBO Max, Aubrey remarked on the company’s evolution through several mergers and strategic shifts. One lesson she emphasized is the importance of patience during the development stage, stating, “If you rush something at the development stage, it often ends in heartbreak.”
With the upcoming European market launches, HBO Max unveiled a range of local original series, including a docuseries about the iconic Italian actress Gina Lollobrigida and a new project from the team behind the German hit *Dark*. Aubrey noted the increasing opportunities for international talent, sharing her excitement about a new German original titled *4 Blocks Zero*, a prequel to the award-winning series *4 Blocks*.
When asked about potential original programming in Australia, Aubrey indicated that while there is interest, it is still in early stages. She also acknowledged the possibility of exploring microdramas but mentioned her focus on larger projects, including the anticipated *Harry Potter* series.
Aubrey expressed her enthusiasm for the *Harry Potter* adaptation, which she plans to visit on set. “It’s such a delightful adaptation of the books,” she remarked, highlighting that it is created by British talent. “These people are the best that this country has to offer. And I’m so excited for everyone to see it.”
As HBO Max continues to expand its global footprint, these new projects reflect the company’s strategy to attract a diverse audience while staying true to its roots in quality storytelling.
