Alaska Airlines marked a significant milestone with the arrival of its first Boeing 787-9 Dreamliner at Los Angeles International Airport (LAX) on December 6, 2023. The aircraft, which completed its ferry flight from Charleston International Airport (CHS), landed in a pristine white finish, awaiting its new livery. The flight lasted just under five hours, according to FlightAware data, and the plane is expected to showcase the new “Global Livery” in January 2026.
New Aircraft Signals Expansion Strategy
This Dreamliner, tail number N784HA, represents a pivotal moment for Alaska Airlines, as it is the first 787 acquired outside of the Hawaiian Airlines merger. Initially ordered by Hawaiian Airlines, this aircraft will instead feature the upcoming “Aurora Livery.” This new paint scheme is designed to echo the stunning Aurora Borealis, a natural phenomenon closely associated with Alaska.
The introduction of this aircraft is part of Alaska Airlines’ broader strategy to expand its international presence. Andrew Harrison, Chief Commercial Officer of Alaska Airlines, stated in an August press release, “Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage.” As the airline continues to grow, especially following the merger with Hawaiian Airlines at the end of 2024, the new livery is intended to enhance the airline’s identity in international markets.
Growing Fleet and New Destinations on the Horizon
In addition to the new livery, Alaska Airlines has begun converting some of its Dreamliner orders from the 787-9 to the larger 787-10 variant, according to Reuters. The newly integrated fleet from Hawaiian Airlines is set to operate from Seattle-Tacoma International Airport (SEA or Sea-Tac), where they will serve an expanding list of international destinations. By spring 2026, Alaska Airlines plans to offer direct, non-stop flights from Sea-Tac to London Heathrow (LHR) and Reykjavik International (KEF) in Iceland.
With the anticipated growth of its Dreamliner fleet to as many as 17 aircraft, Alaska Airlines aims to enhance its international routes, increasing its current offerings from five to twelve destinations by 2030. The London route is expected to operate daily, year-round, catering to over 400 passengers journeying across North America and the Atlantic daily. Collaborations with American Airlines and British Airways are also integral to establishing Alaska’s European gateway in London, facilitating connections to various West Coast destinations, including Hawaii and Alaska.
The adjustments in the fleet should be viewed as a strategic reshuffle rather than a reduction in capacity, reflecting the airline’s commitment to increased service.
Enhanced Onboard Experience
Passengers on the Dreamliners will enjoy a premium travel experience, featuring 34 enclosed business class suites with fully lie-flat seats. Each suite is equipped with a privacy door, an 18-inch 4K seatback screen, wireless charging capabilities, and direct aisle access. The 787-9 aircraft will have a three-class cabin configuration, accommodating a total of 300 seats across Business Class, Premium Class, and Main Cabin.
The Premium Class will consist of 79 extra-legroom seats arranged in a 3-3-3 configuration, providing additional comfort and service perks, such as complimentary cocktails. The economy cabin will feature 187 seats in the same 3-3-3 layout, complete with seatback screens, Bluetooth audio, USB-A and USB-C power ports, and complimentary meals on long-haul flights.
As Alaska Airlines continues to expand its fleet and services, the introduction of the Boeing 787-9 Dreamliner represents not only a new chapter for the airline but also a commitment to enhancing the travel experience for its passengers.
