A new romance bookstore, Finney’s Books, is set to open in East Austin at 3823 Airport Blvd., #D, with its grand opening scheduled for December 13, 2023. The store aims to celebrate the growing popularity of romance novels, which have seen a significant increase in sales in recent years. According to consumer research firm Circana, romance book sales are expected to double by 2025, reflecting a broader cultural embrace of the genre.
As romance novels gain traction in the literary world, they often face mixed reactions. While some readers revel in the escapism and emotional depth they provide, others critique the genre for its reliance on certain tropes and narratives. Finney’s Books intends to foster a welcoming atmosphere for all romance enthusiasts, regardless of their backgrounds. The bookstore’s mission is to create “a safe space for romance readers of all identities,” encouraging patrons to explore a diverse range of stories.
A Diverse Selection for All Readers
Customers can expect to find a varied selection of titles at Finney’s Books, ranging from “sweet contemporary romances with a hint of spice” to more adventurous adult narratives that delve into passionate and dramatic themes. The store embraces classic tropes, promoting them as integral elements of the genre rather than obstacles to be avoided. Owner Cameron Lagrone emphasizes the importance of providing a relaxing environment for readers to choose their next book.
In her statement on the store’s website, Lagrone reflects on her journey as a romance reader: “In the last couple of years, like so many folks around me, I discovered the absolute JOY to be found in romance books. What I once thought of as outdated regressive stories have instead been a place where I’ve found stories that celebrate love and pleasure in all their forms.” As a queer woman, Lagrone expresses pride in the expanding catalog of queer love stories that the genre now offers, celebrating the notion that love is universal.
Grand Opening Festivities
The grand opening celebration on December 13 will run from 11 AM to 6 PM, featuring complimentary coffee from Please Stay Coffee and baked goods from The AniCakes Co.. Attendees will have the opportunity to receive a free branded tote bag, with the first 25 visitors receiving this special gift. Additionally, anyone who purchases a book will be entered into a giveaway for signed copies and themed merchandise.
Guests will also receive a bookmark while supplies last, enhancing the sense of community and excitement surrounding the new bookstore. Located at the intersection of Airport Boulevard and 38th 1/2, Finney’s Books offers convenient onsite parking as well as street parking along 38th 1/2 and Anchor Lane.
As the romance genre continues to flourish, Finney’s Books stands poised to be a beacon for readers seeking connection, joy, and captivating stories. The store’s commitment to inclusivity and celebration of diverse narratives reflects the evolving landscape of literature, making it a much-anticipated addition to the Austin community.
