UPDATE: Nelson County-based Devils Backbone Distilling Co. has just announced a striking redesign of its popular ready-to-drink canned cocktail, Smash. The revamped packaging will hit store shelves this week, giving the award-winning beverage a “fresh squeezed” appearance while maintaining its beloved flavor.
This urgent update comes as consumers increasingly seek visually appealing products that stand out in a crowded market. The new design aims to attract both loyal fans and new customers eager to try the refreshing cocktail.
The redesign reflects a modern aesthetic that aligns with current consumer preferences, ensuring that Smash remains competitive in the rapidly growing canned cocktail segment. With the cocktail market expanding exponentially, this move is crucial for Devils Backbone to capture attention.
Consumers can expect to see the new Smash packaging starting this week in their local retailers. The company is optimistic that the fresh look will enhance the overall customer experience and boost sales.
In a statement, an official from Devils Backbone expressed excitement about the refresh, noting that “the taste remains unchanged, allowing us to offer the same great Smash that our customers love, now with a more enticing presentation.”
As the beverage industry continues to evolve, the introduction of redesigned packaging like Smash’s not only highlights the importance of visual branding but also signifies a broader trend in consumer preferences towards innovation and freshness.
Stay tuned for more developments from Devils Backbone as they continue to innovate in the beverage space. Keep an eye on your local stores to be among the first to experience the new Smash look!
