UPDATE: Valdosta State Athletics just announced a game-changing partnership with Dr. Ed’s Nutrition Shoppe, naming the local business as the official nutrition supplement provider for Blazer Athletics. This collaboration, confirmed on December 18, 2025, will significantly enhance the performance and recovery of VSU’s student-athletes by providing tailored nutrition solutions.
Located at 1531 Baytree Road in Valdosta, Dr. Ed’s Nutrition Shoppe is set to be the exclusive supplier of nutrition supplements for all Blazer athletes. With a focus on performance, recovery, and overall wellness, this partnership aims to empower athletes to reach their full potential both on and off the field.
“This partnership provides a tremendous advantage for our student-athletes’ growth and recovery throughout training and competition,” said Michael Doscher, VSU’s Director of Strength and Conditioning. “Dr. Ed’s will help our student-athletes reach their athletic potential by supporting proper nutrition and fueling strategies.”
The deal promises comprehensive visibility for Dr. Ed’s across Blazer Athletics, including signage at athletic events, branding opportunities, and integration into academic programs. This strategic alliance not only enhances the athletic experience for student-athletes but also positions Dr. Ed’s as a crucial campus wellness partner, emphasizing education in performance nutrition and athlete health.
VSU’s Director of Athletics, Troy Katen, highlighted the alignment of values, stating, “We are excited to welcome Dr. Ed’s Nutrition Shoppe as an official partner of Blazer Athletics. Their commitment to nutritional education and wellness aligns with our mission to support the total development of our student-athletes.”
Adding to the excitement, Shelby Floyd, Store Manager of the Valdosta location, expressed enthusiasm for the collaboration. “Dr. Ed’s team is ecstatic for this partnership with VSU. It is our mission to give back to our community through the passage of wellness. Athletes around the country need more guidance on what their bodies need based on the exertion they consistently endure through practice and games.”
Dr. Ed’s Nutrition Shoppe operates five locations nationwide, with partnerships featuring industry-leading brands such as Drink LMNT and Transparent Labs. This initiative marks a significant step in connecting Dr. Ed’s with Blazer student-athletes, students, and fans, paving the way for a culture of wellness and informed nutritional practices.
Stay tuned for continued updates as this partnership unfolds, promising a transformative impact on VSU’s athletic landscape.
