UPDATE: Macy’s has officially announced the end of its 80-year tradition of welcoming Santa Claus to the Union Square store in San Francisco, California. Instead of visiting the iconic location following the Macy’s Thanksgiving Day Parade, Santa will embark on a national tour, sparking widespread disappointment among local shoppers.
This decision, which was confirmed in a statement reported by the San Francisco Chronicle, means that Santa will not be available at the Union Square location this holiday season. Instead, he will visit various communities and stores across the country, bringing holiday cheer to new places.
Macy’s officials stated, “This year, Macy’s Santa will not be available at our Union Square location. Instead, he will be going on a national tour to visit stores and communities he hasn’t had a chance to appear in before, following his national arrival at the Macy’s Thanksgiving Day Parade.”
Local shoppers have expressed their heartbreak over this change. Yvonne Fletcher and her husband, Adrian, lamented to Yahoo News, “It seems weird without Santa Claus. I can’t bring my grandkids, and that’s what we were waiting for.”
Another shopper, Briseyda, shared her disappointment with ABC 7 News, stating, “It’s a tradition. That’s what we look forward to. It’s heartbreaking. I have kids of my own. The one thing they look forward to is Santa. The fact they’re not going to have that, it’s not tradition at all. Christmas is all about traditions and memories. Santa brings everyone together.”
The beloved Christmas icon has been a staple at the Macy’s Union Square store since the late 1940s, with the exception of the pandemic year. Families have historically lined up for photos with Santa and shared their Christmas wish lists. From 1990 to 2010, the role was famously portrayed by “Santa John,” earning a special place in the hearts of many.
As this news develops, it’s clear that the impact on local families is significant. Many view Santa’s presence as a vital part of their holiday experience. The shift to a national tour raises questions about how Macy’s plans to maintain the charm and connection that the Union Square location has long provided.
What happens next? As the holiday season approaches, shoppers will be keenly observing how Macy’s implements this new approach and whether other locations will offer similar experiences.
Stay tuned for more updates on this evolving story as families gear up for the holiday season without their cherished Santa at Union Square.
