The 2025 SBS Gayo Daejeon, held on March 25, 2025, featured a remarkable lineup of 36 performing teams, including popular acts such as TVXQ‘s Yunho, NCT‘s Taeyong, Stray Kids, and ITZY. Despite the star power, the event faced disappointing viewership results, recording an overall rating of just 1.9%, according to Nielsen Korea.
The viewership ratings reflected a decline compared to previous years. The first part of the show garnered a low 1.2%, while the second part matched last year’s first-part rating at 1.9%. Last year’s third part saw a significant surge to 3.1%, but this year, both the second and third parts ended on the same disappointing note of 1.9%.
Analysis of Viewership Trends
The ratings slump raises questions about audience engagement, especially considering the impressive roster of artists participating. The 2025 event featured highly anticipated groups, such as Ateez, TXT, and ENHYPEN, yet the viewership did not reflect the excitement surrounding the performances.
This year’s performance lineup, which included LE SSERAFIM, IVE, and NMIXX, was expected to draw in large crowds, but the results indicate a disconnect. The entertainment industry has faced challenges in recent years, particularly with changes in viewing habits and competition from streaming platforms.
The Future of SBS Gayo Daejeon
As the SBS Gayo Daejeon continues to evolve, organizers may need to explore new strategies to enhance viewer engagement. Understanding the factors behind this year’s ratings decline will be crucial for future events.
The 2025 SBS Gayo Daejeon, despite its high-profile lineup, serves as a reminder of the unpredictable nature of audience preferences in the competitive entertainment landscape. As the industry adapts, it will be essential for events like these to innovate and connect with fans to ensure continued success.
