URGENT UPDATE: Downtown Wilkes-Barre is buzzing with excitement as new data reveals that over 150,000 visitors flocked to the area for events and shows in 2025. This surge in attendance highlights the evolving landscape of the city, attracting both locals and tourists alike.
According to the Diamond City Partnership, more than 75,000 people participated in special events throughout the year, excluding the impressive turnout for shows at the F.M. Kirby Center. Nearly 80,000 attendees enjoyed performances at the Kirby Center from July 1, 2024, to June 30, 2025, showcasing the venue’s significant role in the city’s cultural revival.
One of the standout events was the Fine Arts Fiesta, held annually on Public Square in May, which attracted a staggering 19,124 visitors. This four-day festival featured local artists, craft vendors, and live entertainment, making it a must-visit for art enthusiasts.
The City of Wilkes-Barre’s St. Patrick’s Day Parade was another major draw, with 7,629 attendees flooding downtown between 1 PM and 7 PM on March 9. Following closely was Pridefest, which welcomed 6,342 visitors on June 22.
Diamond City Partnership Executive Director Larry Newman emphasized the importance of these figures. He stated that the data, gathered from the location analytics provider Placer.ai, shows strong community engagement and a desire for special events. “What it shows is that people are absolutely interested in coming downtown,” Newman said.
The Kirby Center is a vital component of this success, with Executive Director Joell Yarmel reporting that ticket sales have skyrocketed by 32% from 2023 to 2025, with gross revenues increasing 61% from $2.41 million to $3.89 million. The venue climbed in the rankings among mid-level performing arts centers, now sitting at number 114 worldwide.
Upcoming shows are expected to continue this trend, including two sold-out performances by Jerry Seinfeld on January 30, which Yarmel describes as a “really big night for Wilkes-Barre.”
The impacts of these events are felt beyond just attendance numbers. Businesses benefit from the influx of visitors, with many dining at local restaurants or staying at nearby hotels. “We’re bringing so many people from out of town into our area, and it fills our local businesses,” Yarmel added.
Looking ahead, officials are focused on rebuilding and reimagining events like the Farmers Market to adapt to the changing dynamics of downtown life post-pandemic. Newman noted the need for innovation in attracting visitors, especially since many downtown offices now operate on a hybrid schedule.
As Downtown Wilkes-Barre continues to thrive, the latest data reinforces the community’s commitment to hosting events that unite people and foster economic growth. The enthusiasm surrounding these gatherings proves that the spirit of the city is alive and well.
Stay tuned for further updates as Downtown Wilkes-Barre continues to attract visitors and bolster its reputation as a vibrant hub of activity.
