Gyms across Staten Island are experiencing a noticeable increase in membership as the New Year begins, driven by individuals setting fitness resolutions. Intoxx Fitness, located at 2590 Hylan Blvd. in New Dorp, has reported a significant uptick in new sign-ups as people aim to improve their health and fitness ahead of the summer season.
Rosario DiBernardo, a partner at Intoxx Fitness, observed that while the demographics of gym-goers remain relatively stable—approximately 60% male, primarily aged 20-40—the challenge lies in retaining these new members. According to DiBernardo, many individuals struggle to maintain their attendance beyond the initial enthusiasm of January.
Challenges of Retention and Community Support
DiBernardo explained the importance of emotional attachment in fitness journeys. “There are two types of gym goers,” he noted. “The emotionally attached are the ones who know what they’re doing. Then you have the ones that are not attached; they’ll start strong, coming four and a half to five times a week, but that dwindles to maybe once a week within three months.”
One new member, 23-year-old Nicolette Capua from Rossville, expressed her commitment to maintaining consistency and strength. She praised Intoxx Fitness for its range of equipment and amenities, stating, “I absolutely love the equipment that they have here and the convenient amenities, such as on-site food and protein shakes.” Capua emphasized the welcoming atmosphere that allows members to work out freely and peacefully.
At LA Fitness, located at 1565 Forest Ave. in Port Richmond Center, sales counselor Reshat Mati noted a slight increase in attendance due to New Year’s resolutions. However, he remarked that the gym maintains a quieter atmosphere, with regulars focusing on their individual fitness goals. “The culture of this gym is one where members respect the space and concentrate on their objectives,” Mati explained.
Ana Valerio, a resident of Port Richmond, shared her personal journey of losing 75 pounds and her ongoing focus on building muscle. Valerio challenged the stereotype that New Year’s resolution members are often short-lived, suggesting that the New Year serves as a motivational reminder for many to refocus on their fitness goals. She highlighted the supportive community among regular gym-goers, saying, “The more you come, the more they end up helping you.”
Home Fitness Equipment Sales Surge
As an alternative to gym memberships, some individuals opt for home fitness equipment. Rob Angelone, who oversees the fitness department at Dick’s Sporting Goods in New Springville, noted that seasonal trends indicate a significant increase in sales of exercise equipment starting around Black Friday and continuing into January. This spike is driven by holiday shoppers and those motivated by New Year’s resolutions.
Regular gym-goer Henri Perez from Heartland Village acknowledged the good intentions of many who join gyms at the beginning of the year. He stated, “Everybody has a good intention. But the thing is, some people don’t have the time, or they don’t have the willingness.” Perez remarked that many individuals return home only to settle in front of the television, abandoning their fitness commitments.
For 76-year-old Francis Webb from Elm Park, the motivation to lose weight and reduce medication was rooted in his doctor’s advice. A dedicated weightlifter, Webb credits his gym routine with keeping him healthy and active. He remarked, “If I hadn’t gone to the gym, I’d probably be in a box by now.”
As the New Year progresses, Staten Island gyms will continue to monitor the retention of new members and the impact of community support on their fitness journeys. The question remains whether the influx of resolutions will translate into long-term commitment for many individuals seeking healthier lifestyles.
