Hyundai Motor Group has unveiled its strategic vision for 2026, focusing on customer-centric transformation and AI-driven collaboration. During a recent address to global employees, Executive Chair Euisun Chung outlined key priorities aimed at navigating the rapidly changing automotive landscape. The presentation emphasized the importance of understanding customer needs and leveraging artificial intelligence to enhance competitiveness.
In his remarks, Chung identified five strategic priorities: customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards. These initiatives aim to position Hyundai at the forefront of the automotive industry as market dynamics evolve.
Driving Transformation Through Customer Focus
Chung began by expressing gratitude to employees and customers, recognizing the unprecedented changes in the business environment throughout 2025. He acknowledged that the upcoming year will present both challenges and opportunities. “When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers,” he stated.
Chung encouraged employees to reflect on critical questions regarding customer perspectives in product development. He urged them to consider whether the company has adequately incorporated customer feedback and if they can confidently stand by the quality of their offerings. This introspection is essential for maintaining resilience against future challenges.
Agile Decision-Making and Ecosystem Strength
Highlighting the need for direct engagement, Chung called for a transformation in work methodologies. He stressed that leaders must interact with employees on the ground to grasp the essence of situations. “Fast and clear communication, and agile decision-making that is free from formality, are paramount,” he noted, advocating for a more efficient organizational approach.
The significance of a robust ecosystem was also a focal point in Chung’s address. He explained that the production of vehicles and humanoid robots involves tens of thousands of components, requiring exceptional quality throughout the supply chain. “The strength of our supply ecosystem directly amplifies our competitive advantage,” he asserted, emphasizing that sustainable growth depends on a healthy ecosystem.
Chung’s vision includes fostering bold collaborations to navigate the ongoing AI-driven transformation within the global manufacturing sector. “As AI technology rapidly develops, the automotive market has entered an era where core product competitiveness is determined by AI capabilities,” he explained.
Hyundai Motor Group is committed to enhancing its AI capabilities to compete effectively. Chung expressed confidence in the Group’s world-class design and manufacturing expertise, emphasizing the value of data derived from both manufacturing sites and user experiences. “If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers,” he stated.
As Hyundai Motor Group embarks on this transformative journey, the emphasis on customer-centric strategies and AI collaboration underscores its commitment to leading the automotive industry into the future. More information is available through the Group’s official channels.
