Bethenny Frankel, known for her role on “The Real Housewives of New York City,” has shared her enthusiasm for a pair of affordable sneakers that have gained popularity among shoppers. In her recent Instagram post, she included the $52 Allswift slip-on walking shoes in her list of “Most elite ZON Purchases of 2025.” The term “ZON” refers to Amazon, where the shoes are available.
The Allswift shoes have garnered attention for their combination of comfort and style. Designed with a cushioned EVA midsole, they provide shock absorption and joint protection, making them suitable for daily wear. The mesh upper enhances breathability, ensuring comfort during prolonged use. Frankel’s admiration for the shoes is echoed by many shoppers, who have awarded them nearly 3,000 five-star reviews on Amazon.
Fashion Meets Functionality
Frankel’s endorsement reflects her personal experience with the shoes, which she notes feel like they should be priced higher than their $52 tag. She has expressed her affinity for the pink color but highlighted that the shoes come in various shades, including white and others. The accessibility of slip-on design makes them particularly convenient for quick outings, such as dog walks or running errands.
The appeal of the Allswift shoes is evident when compared to more expensive options. For instance, Frankel also owns a pair of $230 Stella McCartney for Adidas Ultraboost sneakers, designed for athletic performance. Despite the higher price point, she finds herself reaching for the Allswift pair more often due to their practicality and ease.
The popularity of the Allswift slip-on walking shoes illustrates a growing trend towards affordable yet stylish footwear. Frankel’s enthusiastic endorsement aligns with consumer preferences for comfort and value. Her comment on Instagram, “Everything I would buy again in 2026,” suggests that these shoes have earned a permanent spot in her wardrobe.
The Impact of Celebrity Recommendations
The influence of celebrities on consumer purchasing decisions cannot be overstated. Frankel’s endorsement, through her platform, has the potential to drive significant sales for the Allswift brand. As a notable figure in both reality television and the business world, her opinions carry weight among her followers and beyond.
The rise of social media has transformed how brands connect with customers. Recommendations from trusted figures like Frankel can lead to increased visibility and sales, particularly for affordable products that resonate with a wide audience.
This endorsement by Frankel adds to a growing list of celebrities who are leveraging their influence in the retail space. With her background as a businesswoman and entrepreneur, Frankel’s choices are not only fashionable but also strategically savvy.
In conclusion, the Allswift slip-on walking shoes exemplify a blend of style, comfort, and affordability that appeals to consumers. With positive feedback from both Frankel and shoppers, these sneakers are likely to remain a popular choice in 2025 and beyond.
