Scarlett Johansson, Kristen Bell, and acclaimed director Vince Gilligan are among over 700 Hollywood creatives who have united to launch an anti-artificial intelligence (AI) campaign titled “Stealing Isn’t Innovation.” The initiative addresses growing concerns regarding the use of artists’ work by major technology companies without proper authorization or adherence to copyright law.
The campaign’s statement emphasizes, “America’s creative community is the envy of the world. But rather than respect and protect this valuable asset, some of the biggest tech companies… are using American creators’ work to build AI platforms without authorization.” This collective effort seeks to raise awareness about the issue and asserts that exploiting creators’ work is not a form of innovation, but rather theft.
High-Profile Support for the Cause
The campaign boasts support from a diverse array of well-known figures in the entertainment industry, including Cyndi Lauper, Olivia Munn, R.E.M., Paul Feig, Sean Astin, Cate Blanchett, and The Roots. The project is organized by the Human Artistry Campaign, a global coalition consisting of more than 180 groups advocating for the responsible and ethical implementation of AI technologies.
A significant concern highlighted by the campaign is the rise of deepfakes, which have become increasingly realistic due to advances in AI. Many actors have reported instances of their likenesses being used without consent, leading to further calls for the protection of artists’ rights. For example, in 2024, OpenAI utilized Johansson’s voice from the film Her, directed by Spike Jonze, for a chatbot known as GPT-40.
The statement from the campaign continues, “A better way exists – through licensing deals and partnerships, some AI companies have taken the responsible, ethical route to obtaining the content and materials they wish to use.” The message underscores the possibility of balancing technological advancement with respect for creators’ rights.
The Case of Tilly Noorwood
One notable example within the discussion of AI-generated content is Tilly Noorwood, an entirely AI-generated actor who gained attention last year when reports surfaced of agencies considering representation for her. Noorwood’s creation involved inputting data from thousands of female actors, raising significant ethical questions about the ownership and use of their original work.
Despite the controversy surrounding her creation, there is speculation that Noorwood could eventually be nominated for an Academy Award. This potential recognition illustrates the complex landscape of AI in the entertainment industry and the ongoing debates about the implications of such technologies.
As this campaign gains momentum, it serves as a crucial reminder of the need to establish ethical standards in the rapidly evolving field of AI. The call for responsible practices echoes throughout the creative community, reinforcing the message that innovation should not come at the expense of artists’ rights.
