Riz Ahmed, the creator and star of the new series **Bait**, clarified that the show does not aim to be a James Bond-inspired production, despite receiving support from renowned Bond producer **Barbara Broccoli**. Ahmed explained that while the series features themes of aspiration and perception, it ultimately tells a distinct story centered around a struggling actor’s chaotic journey.
**Bait** follows the character **Shah Latif**, portrayed by Ahmed, as he auditions for a life-changing role, only to see his life unravel over a frenetic four-day period. Ahmed, alongside co-showrunner **Ben Karlin**, crafted the narrative by drawing on their own experiences and anecdotes, showcasing the disconnect between public perception and personal reality.
In a statement highlighting the show’s themes, Ahmed noted, “I started making notes in my little notepad 10 years ago now, about that crazy distance between our public and our private selves.” He elaborated on the contrast between how individuals are perceived by others and their actual circumstances. “On the outside, it’s like, ‘Wow, you’re killing it man. You’re doing great!’ And the waiter comes up, it’s time to tip. ‘Oh, they think I’m really successful right now, I gotta send a big tip.’ You’re broke.”
Through discussions with Karlin, the idea of a Bond-like aspiration emerged, prompting Ahmed to view it as a fitting symbol for the protagonist’s journey. “That’s the perfect aspirational symbol that can help drive the story of someone who aspires to be someone else,” he shared. Despite this connection, Ahmed emphasized that the core of **Bait** diverges from the typical espionage narrative.
Broccoli’s endorsement of the project came after she recognized that **Bait** explores themes beyond the glamorous world associated with the Bond franchise. Ahmed expressed appreciation for her support, stating she “really loved the script,” demonstrating her understanding of the show’s unique direction.
The series is set to be distributed by **Amazon** and **MGM Studios**, with a premiere anticipated to generate significant interest. The announcement was made during the **Sundance Film Festival**, where the conversation around the show was moderated and recorded, allowing fans and followers to gain insight into the creative process behind **Bait**.
As the series gears up for its release, Ahmed’s vision for a story that addresses the complexities of identity and ambition is expected to resonate with audiences, making **Bait** a noteworthy addition to contemporary television narratives.
