UPDATE: In a major milestone for the tech industry, Samsung and Apple have both surpassed 1 billion active devices, confirming their dominance in the global smartphone market. This revelation comes from data released by Counterpoint Research, highlighting the immense reach and popularity of these two brands as of late 2025.
This news is significant as it underscores the robust market presence of both companies, with nearly 1 in 4 active devices globally being an iPhone. The latest figures emphasize Apple’s continued leadership in market share and revenue, reinforcing its status as the top smartphone maker, a position it maintained through the Q4 2025 reporting period.
The competition remains fierce, but Samsung’s impressive figure indicates a strong foothold in the industry. With the surge in active devices, it is clear that both brands have a substantial impact on consumer preferences and the overall tech landscape. Following Samsung and Apple, Xiaomi ranks third in active devices, followed by Oppo and Vivo, with the lesser-known Transsion rounding out the top spot. Transsion, known for its brands like Infinix and Tecno, is gradually making its mark, while Huawei and Honor also report significant user bases, with Honor exceeding 200 million active devices.
As Samsung and Apple continue to innovate and expand their offerings, industry experts are closely watching how this milestone will influence market dynamics and consumer behavior. The implications are profound, affecting everything from product development to marketing strategies in a rapidly evolving digital landscape.
What’s next? Analysts predict that both companies will continue to engage in fierce competition, potentially leading to new product launches and strategic partnerships aimed at increasing market share. With both giants setting the pace, tech enthusiasts and consumers alike should stay tuned for significant developments.
The dominance of Samsung and Apple in active devices highlights their ongoing influence and importance in the tech world. As they push the boundaries of innovation, the stakes remain high for competitors eager to challenge their supremacy.
