Former Museum Manager JoAnne Sharman Transforms Art Sales

JoAnne Sharman, a former manager at the Corning Museum of Glass, has transitioned into a full-time artist, bringing her extensive sales experience to her new career. At the recent Keuka Arts Festival in Penn Yan, New York, Sharman showcased her vibrant diptych painting, designed to evoke the feeling of looking down at the sea. A potential buyer hesitated but ultimately purchased the artwork for her office after Sharman encouraged her to embrace the joy of buying art.

Sharman emphasizes the importance of sales skills in the art world, asserting that artists must be confident in their work and engage with customers effectively. “There’s as much sales skill needed as art skills,” she stated. In December 2024, Sharman fully committed to her artistic career, marking a significant change as she approached her 60th birthday.

Leveraging Sales Expertise in Art

With over 35 years in high-end sales, including experience in jewelry and interior design, Sharman has honed skills that are proving essential in her new artistic endeavors. Her background at the Corning Museum of Glass provided her with a deep understanding of glass art, which influences her approach to painting. “In any form, it’s fluid,” she explained, likening glass to honey in its need for manipulation. This inspiration led her to explore pouring acrylics, where she allows colors to flow freely across the canvas.

“I love the spontaneity of it,” she said, indicating her artistic philosophy of letting the paint dictate the outcome. Sharman’s friend, Terri Wise, observed that retirement has allowed Sharman to thrive creatively. Wise recalled how Sharman revitalized old furniture in the 1990s and consistently generated innovative ideas for her projects. “The universe heard her calling, so it gave it back to her so she could be an artist,” Wise remarked.

Sharman’s creativity extends beyond painting. During her time at Littman Jewelers, she created inviting environments to attract customers, such as setting up wedding venues to showcase jewelry. “She would always create fun atmospheres to bring in the people,” Wise added.

Connecting with Art Enthusiasts

On her recent art shows in Florida, Sharman intended to incorporate a bubble machine to complement her bubble-themed paintings. Despite initial sales struggles with smaller pieces, she adapted her strategy and found greater success upon returning to the West Coast. “We hit the West Coast and just did very well,” she said, reflecting on the importance of resilience in her journey.

Her partner, Steve Donigan, assists with logistics during art shows, contributing to her success. Sharman has noticed that viewers connect more deeply with her work when they see her create it live, leading to meaningful conversations about placement and delivery. “I think she builds relationships with people that way,” Donigan noted.

To further enhance her sales approach, Sharman has implemented a flexible return policy, encouraging potential buyers to experience her art in their homes. If someone expresses hesitation, she offers, “Nope, take it home. I’ll even bring it to you. See how it looks in the room. And if you don’t like it, bring it back to me tomorrow.”

Sharman recognizes a significant gap between art show attendance and actual sales, voicing concern that many artists struggle to sustain their careers due to financial constraints. She hopes to inspire fellow artists to develop essential sales skills, believing that while she can persuade people to purchase her art, she cannot compel them to love it.

“When you know your work has a home that someone has bought and will enjoy themselves, it’s just a cool feeling,” Sharman expressed, highlighting the personal satisfaction that comes from her work.

More information about JoAnne Sharman’s artistic journey and her creations can be found at her studio’s website, Lady Loo Art, at ladylooart.com/about.