NFL’s Roger Goodell Defends Bad Bunny’s Super Bowl LX Show

UPDATE: NFL Commissioner Roger Goodell has just confirmed that the league will stand by its decision to feature Bad Bunny as the halftime performer for Super Bowl LX, despite mounting criticism from former President Donald Trump and other detractors. During the annual Fall League Meeting, Goodell emphasized the artist’s global appeal and the halftime show’s role in promoting diverse entertainment.

The announcement, made earlier today, marks Goodell’s first public response to the backlash surrounding Bad Bunny’s performance, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. Goodell addressed the controversy head-on, acknowledging the negative feedback but reaffirming the NFL’s commitment to showcasing talent that resonates with a wide audience.

Criticism has surged, particularly from Trump, who questioned Bad Bunny’s relevance, stating, “I don’t know who he is,” and labeled the choice “crazy.” This controversy highlights a broader discussion involving politics and immigration, as Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has openly criticized U.S. Immigration & Customs Enforcement (ICE) due to fears that his fans might face detention.

Goodell stated, “Catering to a global audience means we will face backlash. But we believe in Bad Bunny’s ability to deliver an unforgettable performance.” He noted that the Super Bowl halftime show is watched by hundreds of millions worldwide, making it essential to select artists who reflect the NFL’s diverse fan base.

The debate has intensified with comments from figures like Kristi Noem, who has pledged to ensure ICE’s presence at the Super Bowl. This statement only adds to the complexity surrounding Bad Bunny as he navigates his career while addressing serious social issues. His decision to avoid U.S. tour dates in favor of a residency in Puerto Rico underscores his activism and concerns about ICE operations, which he has publicly condemned.

Despite the pushback, Goodell remains optimistic about Bad Bunny’s performance, believing it will unite audiences during one of the most significant entertainment events of the year. The NFL’s decision to feature Bad Bunny as a headliner reflects its strategy to embrace diversity and attract a broader audience, particularly among Spanish-speaking viewers.

As the countdown to the Super Bowl continues, all eyes will be on how Bad Bunny’s performance unfolds amidst this polarizing backdrop. The NFL’s commitment to diversity, coupled with Bad Bunny’s popularity, signals an evolving landscape in sports entertainment, where artistic expression and political commentary intersect.

Stay tuned for further updates on this developing story as we approach Super Bowl LX. The conversation surrounding Bad Bunny’s performance is set to continue, raising critical questions about the intersection of music, politics, and cultural representation during one of the biggest stages in entertainment.