UPDATE: Ski and snowboard enthusiasts in Colorado are facing significant price hikes on winter sports gear this season due to tariffs enacted during President Donald Trump’s administration. Industry experts warn that shoppers should prepare for increases on essential gear like skis, snowboards, and apparel.
According to Snowsports Industries America President Nick Sargent, consumers can expect to see costs rise by an average of 20% due to these tariffs. “You can expect to pay more on Alpine hardgoods, like skis and snowboards, Nordic skis, boots, bindings, apparel, base layers, helmets, and goggles,” he said. Many of these products are imported from Europe and Asia, particularly China.
The tariffs, which are taxes imposed on imported goods, have been a part of Trump’s trade policies, with rates ranging from 10% to 35% depending on the country. While the administration claims these measures will boost American manufacturing and create jobs, critics warn that they are driving up prices for consumers.
Retailers in Colorado are already feeling the effects. Charlie Burns, general manager of Cripple Creek Bike and Backcountry’s Silverthorne location, stated, “A lot of what the tariffs are doing is raising the price for the end user, creating issues for us and our buying team.” The impact is widespread, with many retailers struggling to keep pace with rapidly changing prices.
The situation is exacerbated by the fact that most winter sports equipment is manufactured overseas, making it vulnerable to tariff fluctuations. Dan Chalfant, founder of Liberty Skis, emphasized, “It’s a tax that the ski consumers pay. It’s as simple as that.” Liberty Skis has even shifted its manufacturing from China to Europe in response to these tariff complications.
With the tariff landscape in constant flux, Sargent noted, “There is no rhythm or rhyme to what the Trump administration is doing,” making it difficult for businesses to plan effectively. Retailers must frequently update prices, sometimes on a weekly basis, to reflect the latest changes.
As winter approaches, consumers are advised to act quickly. Burns remarked, “It might not be a bad call to make that purchase.” The uncertainty surrounding tariffs means prices could continue to rise, impacting budgets and access to winter sports gear.
Industry insiders are urging customers to prepare for higher prices, as these tariffs are not expected to be lifted anytime soon. As the ski season approaches, shoppers should stay informed and consider purchasing gear early to avoid further price increases.
