UPDATE: The Salvation Army’s Fitchburg Corps has officially launched its urgent Red Kettle Campaign, aiming to raise $125,000 to support families in need amid escalating community demands. This annual tradition kicked off on November 12 at the nonprofit’s Water Street headquarters, where local officials, volunteers, and community members gathered under a backdrop of falling snow, amplifying the holiday spirit.
The need for assistance has never been greater, as highlighted by Envoy Lynette Valentine-Warren. “The food pantry has become a revolving door,” she stated, referencing the increased requests for help. Many community members are now in need themselves due to the recent government shutdown, which caused a significant freeze in SNAP benefits and left federal employees unpaid for over six weeks.
Fitchburg Mayor Sam Squailia emphasized that all donations will remain within the community, where 35% of residents rely on SNAP benefits. “Every donation matters,” he urged, underscoring the urgent nature of the campaign as the holiday season approaches.
Valentine-Warren is calling on residents to “give with joy” to meet this year’s fundraising goal, which is vital for providing meals, holiday gifts for children, and assistance with housing costs. “Help put Christmas dinner on the table now,” she declared during the launch event, which also featured the symbolic Tree of Lights.
As part of the campaign, the first donation of $1,000 was made by Herb White in memory of his late wife, Donna. Herb, a long-time supporter, often rings bells with his tenor tuba, bringing music to the fundraising efforts. He noted that his former employer, Workers Credit Union, matches donations, increasing the impact of his contributions.
The campaign is looking to recruit more volunteers to ring bells throughout the region. QR codes on the red kettles will make donating easier for those without cash. Contributions can also be made online at give.salvationarmy.org/campaign/729445/donate.
Sister duo Jeanette Valentine, who is coordinating this year’s campaign, and Lynette are determined to make this the most successful year yet. “It’s going to be an amazing year,” Jeanette said, reflecting their shared commitment to helping the community.
The Salvation Army has been a staple in the community for over 135 years. This year, the Massachusetts Division aims to raise $2.3 million statewide to continue providing essential services to those in need during the holidays and beyond.
Volunteer bell ringers play a crucial role in this effort, often raising enough funds to provide multiple meals to local families. The organization is encouraging families to participate together in ringing bells to foster community spirit and support.
Lynette expressed her heartfelt gratitude to everyone involved. “Thank you for serving, donating, and giving your time. It does not go unappreciated,” she said, emphasizing the collective effort required to make this campaign successful. “People need to feel the love right now. It takes all of us working together, but let’s do it with joy.”
As the Red Kettle Campaign unfolds, the urgency to support local families grows. With rising living costs, many Massachusetts residents are at risk of poverty, making the efforts of the Salvation Army even more critical.
Stay tuned as the campaign progresses, and consider joining the effort to bring holiday cheer to those in need this season.
