UPDATE: Rialto Cinema, an independent theater group with locations in Berkeley, El Cerrito, and Sebastopol, is thriving even as competing theaters close their doors. With the recent closure of the Albany Twin in July 2023, Rialto Cinema stands out as a beacon for cinephiles and movie lovers in the Bay Area.
In an environment where major theaters are struggling due to skyrocketing rents and competition from streaming services, Rialto Cinema Director Ky J. Boyd emphasizes the importance of curating films that resonate with the community. “You open your doors and hope people come and like what you have to show,” Boyd stated, reflecting on the changing landscape of movie viewing.
Rialto Cinema has successfully adapted to these challenges since Boyd established the Rialto Cinemas Lakeside in Santa Rosa in 2000. Despite doubts about the viability of an arthouse theater, Boyd’s passion for independent films and documentaries has transformed Rialto into a beloved local institution. The company now boasts three locations, with the Elmwood Theater acquired in 2007 and the Cerrito Theater in 2009.
Each venue offers a unique experience, showcasing a mix of mainstream hits and independent films. For example, the Cerrito Theater recently featured the blockbuster Barbie, while Elmwood highlighted the documentary The Last Class about former U.S. Secretary of Labor Robert Reich. This curated approach has drawn enthusiastic audiences, with some screenings selling out.
The historic architecture and charming atmospheres of the theaters also contribute to their allure. The Cerrito Theater, built in 1937, features Art Deco designs, while the Elmwood Theater, established in 1919, offers a nostalgic ambiance. Boyd noted, “Creating enjoyable spaces where viewers can watch a variety of films is vital.”
Community support has played a crucial role in Rialto’s success. Despite the challenges posed by the global pandemic and numerous local theater closures, Rialto has maintained a dedicated audience. “Even if it’s not a sold-out showing, people showing up matters,” said Victoria Carton, a concession clerk at Elmwood. She expressed the sentiment shared by many staff members: the importance of fostering a love for cinema.
However, the future remains uncertain as local housing developments threaten the existence of small businesses. Boyd voiced concerns over proposals to increase housing in areas surrounding Rialto’s theaters. “The more valuable the land gets, the more likely it is that landlords will hike up rents,” he warned, emphasizing the need for balance between housing and preserving cultural institutions.
As Rialto Cinema continues to navigate these challenges, Boyd remains hopeful. “It’s always a gamble,” he acknowledged. “But at the end of the day, the positives outweigh the negatives.” With dedicated staff and a supportive community, Rialto Cinema is not only surviving but thriving, offering a vital space for film enthusiasts in a rapidly changing landscape.
Stay tuned for more updates as Rialto Cinema continues to adapt and inspire.
