HBO Max has announced the launch of two new series in its “Chespirito” universe, building on the success of the hit series “Chespirito: Not Really on Purpose.” The new projects, “Don Ramón” and “The Colorado,” aim to engage a younger audience while remaining rooted in the legacy of Roberto Gómez Bolaños, the creator of iconic characters from the 1970s sitcom “El Chavo del Ocho.”
The series “Don Ramón” will focus on the beloved character from “El Chavo del Ocho,” portrayed by the late **Ramón Valdés**. According to **Mariano César**, senior VP of general entertainment content and programming strategy for HBO Max in Latin America, the series will offer a “unique character” and a more adult-oriented comedic tone. César mentioned that discussions with potential screenwriters are already underway, indicating a commitment to high-quality storytelling.
In addition to “Don Ramón,” HBO Max is preparing to launch “The Colorado,” an animated series inspired by **”El Chapulín Colorado,”** another beloved creation by Bolaños. César described the animated series as a fresh take on the character, featuring “amazing animation” and humor aimed at both children and adults. The release of “The Colorado” is anticipated to begin in early 2026.
Both series are being produced in collaboration with **THR3 Media Group**, founded by **Tomás Darcyl** and **Ricardo Costianovsky**. These projects reflect HBO Max’s strategy to enhance its local content offerings, showcasing the rich cultural heritage of Latin America.
Major Announcements and Upcoming Titles
In addition to the new series, HBO Max confirmed the return of **“Like Water for Chocolate”** for a second season, set to premiere on **February 15, 2026**. Produced by **Salma Hayek**, the series is based on the acclaimed novel that explores themes of love and tradition through the lens of Mexican cuisine and magic realism. César emphasized the cultural significance of the story, noting its impact on Mexican literature and identity.
The platform also announced the premiere of **“Madame Beja”** on **February 2, 2026**, marking HBO Max’s second original novela after “Scars of Beauty.” This series is expected to resonate with audiences given its historical context and strong female lead. César remarked on the potential for novelas in the streaming environment, highlighting their deep roots within Latin American culture.
HBO Max is also set to release a third season of the youth musical series “Margarita: Make Your Story Count,” with episodes scheduled to premiere in 2026. These developments come as part of HBO Max’s broader strategy to deepen its engagement with diverse audiences across Latin America.
Building on Past Success
HBO Max’s recent announcements come on the heels of the record-breaking success of “Chespirito: Not Really on Purpose.” Launched on **June 5, 2025**, the series became the most-watched title in Latin American history on the platform, attracting a significant number of new subscribers. César noted that the success of this series has validated HBO Max’s approach to producing locally relevant content that can compete with major international titles.
In addition to its scripted series, HBO Max is expanding its offerings in the documentary genre, planning to release six new docuseries in 2026. These titles aim to explore socially relevant issues while engaging viewers with compelling storytelling. César emphasized the importance of creating content that resonates with audiences and sparks meaningful conversations.
As HBO Max continues to invest in original programming, the company aims to maintain high production values while focusing on quality over quantity. The collaborations with notable production partners and talented creators will be essential to achieving this goal.
With a robust lineup of new content and a commitment to cultural relevance, HBO Max is poised to strengthen its position in the competitive streaming landscape, appealing to both nostalgic fans and new audiences alike.
