Former UFC champion Khabib Nurmagomedov has officially launched his new sneaker boutique, Send Location, in Dubai, marking his entry into the world of high-end footwear. The store features an impressive collection of rare and exclusive sneakers, including highly sought-after models like the Off White Air Jordan 1 and various releases from Travis Scott. The boutique aims to establish itself as a significant player in Dubai’s rapidly expanding sneaker culture.
The name Send Location is a nod to Nurmagomedov’s memorable message to Conor McGregor during their well-publicized rivalry in 2018. This reference adds a personal touch to the store, which is situated in a prime location, catering to sneaker enthusiasts and collectors alike.
A Showcase of Exclusive Footwear
Inside Send Location, customers will find shelves stocked with limited releases, exclusive collaborations, and models typically reserved for private collections. The store boasts a modern and clean design, with warm lighting that enhances the presentation of each sneaker, elevating them to the status of art pieces.
The boutique’s layout is thoughtfully crafted, featuring an octagon-inspired platform that resonates with Khabib’s UFC background. Each corner of the store embodies his passion for both discipline and design simplicity, creating a calm atmosphere despite the presence of high-demand footwear.
Khabib has expressed a desire to build something that reflects cultural significance rather than mere hype. The store’s aesthetic and product selection align with this vision, offering a blend of style and substance. As he cut the ribbon to officially open Send Location, Khabib greeted guests and shared his excitement about this new venture, signaling the beginning of a new chapter in his post-fighting career.
Impact on Dubai’s Sneaker Scene
The opening of Send Location brings a fresh perspective to Dubai’s sneaker market, which has seen considerable growth in recent years. By prioritizing quality and exclusivity, Khabib aims to attract both local customers and international sneaker aficionados. The store stands out with its curated selection and focus on community engagement, promising to become a hub for sneaker culture in the city.
As the sneaker industry continues to evolve, Khabib Nurmagomedov’s Send Location is poised to make a lasting impact, offering a unique shopping experience that merges athleticism, culture, and luxury.
