Olivia Culpo has unveiled her limited-edition capsule collection with Abercrombie & Fitch, set to launch online on December 11, 2023. The collection is designed to resonate with fans of football, tapping into the nostalgia surrounding the sport. Culpo, 33, expressed her desire for the line to evoke memories and feelings associated with football culture.
“I was inspired by the nostalgia of football,” Culpo stated, emphasizing the rich history and emotional connections tied to the game. This collaboration is part of Abercrombie’s efforts to redefine “fan style” by offering fashionable options that celebrate team spirit.
Collection Features and Design Inspiration
The capsule collection includes three distinct pieces: an oversized leather jacket adorned with San Francisco 49ers embroidery, a gray crewneck, and a black tank top, all featuring the team’s logo. “I love the neckline,” Culpo remarked about the crewneck, noting the simplicity and versatility of the collection. With only three items, she hopes the pieces will resonate with fans just as much as they do with her.
Culpo’s previous involvement with Abercrombie included her appearance in the brand’s “In Her Own League” campaign earlier this year. This initiative highlighted women in the sports industry and featured her alongside her husband, Christian McCaffrey, a running back for the San Francisco 49ers.
As a new mother, Culpo shared insights into her approach to fashion. “When you’re a mom, you really do have to find ways to streamline your life,” she explained. “You don’t have enough time to go through piles of clothes, and you don’t want to — you want to spend time with your baby.”
She emphasized the importance of having stylish yet practical pieces that can be easily mixed and matched. “I wanted to create pieces that people will keep coming back for and that will be able to be layered in interesting ways and worn in multiple different ways,” she added.
Balancing Motherhood and Fashion
Culpo noted that her experience as a mother has influenced her fashion choices. “As a new mom, I definitely like to take the guesswork out of what to wear,” she said. The collection is tailored for various occasions, whether attending a game or running errands, making it suitable for everyday wear.
In a light-hearted moment, Culpo quipped about her husband’s wardrobe management, saying, “I cleaned out his closet for him. I tell him what he needs to get. I tell him what to wear. He is the perfect client. He just says yes to everything.”
Reflecting on her new role as a mother, she described the experience as a joyful whirlwind. “Having a daughter just feels like such a whirlwind, but in the best way,” she shared. Culpo expressed delight in embracing her new responsibilities and noted that things have become easier as they move beyond the newborn phase.
Culpo acknowledged the challenges that new parents face but encouraged finding beauty in the chaos. “It can be traumatizing for a lot of people, and I completely understand that, but just finding the beauty in that is what it is,” she explained. She expressed excitement about looking back on this period of her life in the future, highlighting the significance of these moments.
With her capsule collection, Olivia Culpo is merging her personal journey with her passion for fashion, offering fans a way to celebrate their love for football while enjoying stylish, functional clothing. The launch on December 11 promises to be a significant event for both fans of the sport and followers of Culpo’s fashion initiatives.
