Valve has updated its guidelines for developers on the Steam platform, requiring them to disclose the use of generative artificial intelligence (AI) in their video games. The changes, noted by Simon Carless from GameDiscoverCo, clarify the types of AI that necessitate disclosure and aim to enhance transparency in game development.
Under the new guidelines, developers must provide information about two specific uses of AI. The first relates to “AI to generate content for the game,” which encompasses any AI-generated material used within the game, on its store page, or in associated marketing materials. The second category involves “AI content generated during gameplay,” specifically whether the game produces AI-generated elements such as images, audio, text, and other forms of content.
This update builds on a previous requirement introduced in 2024, when Valve first mandated that developers disclose the use of generative AI in their games. Notably, while these disclosures are now required, they remain voluntary, suggesting that the actual number of games employing generative AI is likely to be higher than reported.
In recent surveys, a significant number of companies acknowledged using generative AI tools, but there has been a noticeable increase in those expressing no interest in incorporating such technologies. This trend highlights a growing divide within the industry regarding the adoption of AI in game development.
Valve’s decision to refine its guidelines reflects a broader shift towards transparency in the gaming sector. By establishing clear parameters for disclosure, the company aims to inform consumers about the technologies shaping their gaming experiences. As the use of AI continues to evolve, developers will need to navigate these guidelines carefully to ensure compliance while leveraging AI’s potential benefits.
The implications of these changes are significant, as they set a precedent for how AI technologies are integrated and communicated in the gaming industry. As developers adjust to these new requirements, the conversation around the ethical use of AI in creative fields is likely to intensify.
