The creative landscape of WWE is evolving as the much-anticipated second season of WWE: Unreal approaches its release on January 20, 2026. Recent insights from PWInsider Elite reveal that Paul ‘Triple H’ Levesque holds the final authority over all storylines. The report highlights the roles of key personnel, including Bruce Prichard and Ed Koskey, who manage the day-to-day operations of the creative process.
In a notable shift, Ryan Ward has been appointed as WWE’s Vice President of Creative Writing, positioning him to shape the narratives for both Raw and SmackDown. Ward previously garnered acclaim for his contributions during the celebrated Black & Gold era of NXT, establishing a reputation for innovative storytelling.
Leadership Changes in Creative Teams
The report specifies the new leadership structure within the creative teams. For Raw, Alexandra Williams and Jonathan Baeckstrom will serve as co-leads, overseeing a dedicated writing team. Meanwhile, the creative direction for SmackDown will be managed by Brian ‘Road Dogg’ James and John Swikata, who will also lead their own team of writers. This restructuring aims to enhance the efficiency and creativity of WWE’s storytelling.
Fans will get an insider’s look at this refreshed creative process when WWE: Unreal Season 2 debuts on Netflix. The upcoming season promises to illuminate the behind-the-scenes workings of WWE as it navigates the lead-up to last year’s SummerSlam. Among the focal points will be the controversial storyline involving Seth Rollins and his “injury,” which led to his dramatic cash-in of the Money in the Bank briefcase on CM Punk, resulting in Rollins emerging as the new World Heavyweight Champion.
As anticipation builds for the new season, WWE continues to provide fans with curated glimpses into the creative process, showcasing a polished narrative that reflects the organization’s vision. The strategic changes within the creative team are poised to impact WWE’s storytelling approach and engage a global audience eager for fresh content.
