New Restaurant Concept Launches: Burgers or Wings on I-35?

A new dining concept is taking shape in San Antonio, Texas, with a focus on either burgers or wings. The establishment, known as Ray’s World Famous Chili Burgers, is located at 9911 I-35 Frontage Rd. Its owner, Ted Baker, is currently seeking staff through a job listing that also mentions a partnership with Wing Stop. This dual focus raises questions about the future direction of the restaurant.

Baker, a California-born entrepreneur, aims to open his establishment by the end of 2026. He has drawn inspiration from the iconic Los Angeles burger chain, Tommy’s Burger, which is renowned for its chili burgers. Baker intends to replicate that success with a menu centered around quality chili burgers, accompanied by freshly cut fries fried in lard. He envisions a streamlined experience, similar to that of popular fast-food chains like In-N-Out and Raising Cane’s.

During his exploration of the restaurant industry, Baker found himself reconsidering his initial focus on burgers. After a visit to a local Wing Stop, he noted the efficiency and mass production potential of wings. “I built a burger spot, but that’s going to cost more to open, and I can’t open them just as fast,” he explained.

Baker’s culinary ventures extend beyond just burgers and wings, as his company, Cali Group, has been involved in various food and beverage operations. He is dedicated to creating a memorable dining experience that prioritizes speed and quality service. “We want to make sure that service at our place is just like Raising Cane’s; it’s less than two minutes to get whatever food you want,” he stated.

Design and Service Features

The restaurant will feature a double drive-thru and two walk-up windows, designed for quick service and ease of access. Baker is committed to ensuring that customers can get their food quickly and efficiently, which is a crucial aspect of his business model. Despite the uncertainty surrounding the concept, the focus on quality and service remains a central theme for Baker.

As the project unfolds, the anticipation around Ray’s World Famous Chili Burgers continues to grow. The restaurant aims to capture the essence of a fast-casual dining experience while offering unique menu items that stand out in the competitive San Antonio market.

Baker encourages interested patrons to stay updated on the restaurant’s progress and plans to visit Ray’s World Famous Chili Burgers in 2026 for a taste of his innovative offerings. The future of this new establishment holds promise, with its unique blend of culinary inspirations and a commitment to excellent service.