Sydney Sweeney has unveiled her latest campaign for her lingerie brand, Syrn, which features a new unisex collection titled “Playful.” This launch marks a significant expansion for the brand, as it introduces pieces designed for men alongside the women’s offerings. The campaign photographs showcase Sweeney modeling items from this innovative collection, which aims to blend comfort with style.
The primary image from the launch presents Sweeney crouched beside a male model, both wearing items from the Syrn “Playful” collection. In this striking visual, Sweeney holds the waistband of the model’s boxers while scanning a barcode on his back with a handheld scanner. She is dressed in the Better On You Unisex Button-Down Shirt paired with a cotton lingerie set, emphasizing the collection’s versatility.
Dynamic Campaign Imagery
The campaign includes several playful photographs featuring Sweeney and the male model. One image depicts the model crouching, while another captures a lighthearted moment with him playfully lifting Sweeney over his shoulder. In a solo shot, the model creatively lifts the front of his T-shirt to form a pouch filled with colorful cereal. This playful concept aligns with the collection’s theme, “Midnight Snack,” as he humorously pours milk from a carton into the makeshift pouch.
On February 14, 2024, Syrn’s official Instagram account released a video featuring Sweeney introducing the new collection while seated in a pickup truck. In the video, she enthusiastically stated, “We’re treating the boys too for this collection,” highlighting the inclusive nature of the unisex items. Sweeney showcased the Better On You Unisex Button-Down Shirt, along with matching boxer briefs, reinforcing the collection’s appeal to a broader audience.
A Shift in Style and Comfort
Syrn’s past collections, including “Seductress” and “Romantic,” focused heavily on lace and garter designs. In contrast, the “Playful” collection aims for greater comfort and practicality, featuring cotton separates, oversized shirts, and boxer briefs. This shift caters to a modern audience seeking fashionable yet comfortable options.
According to Ankita Shaw from RealityTea, the new collection has been described as “comfortable enough for the spontaneous adventure and cute enough for the morning after.” With this launch, Sweeney continues to blend her personal style with a vision for an inclusive lingerie brand that appeals to a diverse clientele.
As the brand grows, Sweeney’s innovative approach to lingerie and loungewear sets a new standard in the industry, showcasing her commitment to both style and comfort. The “Playful” collection offers a fresh perspective on intimate apparel, inviting everyone to participate in the celebration of fashion.
