Boston University (BU) has unveiled the “You Are Why” campaign, designed to emphasize the significant contributions of research, teaching, and the humanities in fostering a more engaged and compassionate society. This initiative aims to establish new partnerships that enhance the University’s efforts to improve the lives of individuals in Boston, across the United States, and globally.
The campaign was announced by BU President Melissa Gilliam in a letter to the university community dated September 26, 2023. It highlights various projects that illustrate the tangible impact of BU’s work, including advancements like a bionic pancreas that aids those living with type 1 diabetes, tuition scholarships for deserving students from Boston Public Schools, and research focused on enhancing the quality of life for individuals with Parkinson’s disease.
Strengthening Community Connections
In her letter, Gilliam addressed the pressing challenges faced by higher education institutions, such as evolving technology, diminishing research funding, and declining public trust. She stated, “These hurdles are not just obstacles for universities; they affect the communities we exist to serve.” Gilliam underscored the necessity for BU to adapt its strategies to meet the needs of a changing world.
She emphasized that Boston University remains committed to collaboration, stating, “In a world that often feels fragmented, Boston University believes that we are stronger together.” The campaign seeks to foster relationships with elected officials and new partners who share the university’s mission to address generational issues through innovative research and community engagement.
The “You Are Why” initiative aims to showcase BU’s groundbreaking research and discoveries made possible through partnerships with federal agencies and philanthropic investments. Gilliam noted, “The primary partnership with federal agencies remains vital to our work, to our country, and to future generations.”
A Call to Action
The campaign also sets out to illustrate how BU’s scholarship, teaching, and service missions positively influence the lives of patients, students, families, and communities. “You Are Why” encourages the pursuit of dynamic partnerships to support the future of research and create opportunities for students. These students will evolve into leaders, scientists, artists, thinkers, and citizens.
Boston University is known for its strength in convergent research, which integrates different fields of study to foster innovation. Gilliam advocated for breaking institutional barriers and collaborating with industry, foundations, alumni, and non-profit organizations to serve a greater good.
This initiative represents a collective call to action, grounded in service and shared purpose. It acknowledges that the entire BU community—including faculty, students, staff, alumni, donors, elected officials, and government entities—must work collaboratively to improve lives. Whether it is advancing treatments for Parkinson’s disease or guiding students on their career paths, the university’s work is inherently collaborative and accountable to those it serves.
In summary, the “You Are Why” campaign reflects Boston University’s commitment to enhancing the quality of life through research and partnerships, reinforcing its role as a vital contributor to both local and global communities.
