BREAKING: The highly anticipated 2025 SBS Gayo Daejeon, held on December 25, has delivered disappointing results that are sending shockwaves through the K-pop community. Despite featuring a star-studded lineup of 36 performing teams, including heavyweights like TVXQ’s Yunho, NCT’s Taeyong, and Stray Kids, the show recorded a meager viewership rating of 1.9%, according to Nielsen Korea.
The show’s first part drew the least attention, with a shocking low rating of just 1.2%. This is a stark contrast to last year’s performance, where the first part had a significantly higher viewership. While the second part managed to match last year’s first part rating at 1.9%, the ratings for this year’s second and third parts remained stagnant, both ending at the same low of 1.9%. Last year’s third part, in comparison, surged to 3.1%, a decline that raises eyebrows among industry experts.
Why does this matter? The SBS Gayo Daejeon is a key event in the K-pop calendar, often showcasing the best talent in the industry. Fans eagerly tune in to celebrate their favorite artists, making the drop in ratings particularly disheartening. This year’s lackluster performance raises questions about changing viewer preferences and the overall impact of streaming services on traditional broadcasts.
As the K-pop scene evolves, industry analysts will be watching closely to see how this affects future events. The disappointing ratings may prompt a reevaluation of event formats and promotional strategies. What will the organizers do next? Fans and industry insiders alike are eager for answers.
Stay tuned for more updates as this situation develops, and the implications for K-pop and live performances unfold. The conversation is just beginning, and social media is buzzing with reactions from fans and artists alike.
