UPDATE: San Francisco’s beloved Vietnamese sandwich chain, Bun Mee, is set to launch its first locations in Manhattan this summer, marking a significant expansion for the fast-casual brand. With multiple stores planned primarily in downtown and midtown, this move is generating excitement among food enthusiasts eager for authentic banh mi.
The announcement was confirmed by QSR Magazine, which reports that Bun Mee has signed a multi-unit development agreement with a franchise partner. This strategic decision comes on the heels of Bun Mee’s successful launch of its franchising model, aimed at broadening its footprint across the United States.
Founded in 2011 by Denise Tran, Bun Mee originated on Fillmore Street in Pacific Heights and has since captivated a loyal following in San Francisco, expanding to several locations and even two concession spots at SFO (San Francisco International Airport). The brand’s signature dishes, including lemongrass pork and five-spice chicken, have become staples for Bay Area locals.
Local reports indicate that the New York rollout will initially feature three locations, with exact addresses yet to be disclosed as lease negotiations are still in progress. Tran expressed enthusiasm about the expansion but emphasized the necessity of finalizing deals before revealing specific sites. In a statement to KRON4, she confirmed that the first Bun Mee locations are expected to open in summer 2024.
Bun Mee’s airport units have demonstrated impressive performance, reporting multi-million dollar sales at SFO terminals, which significantly influenced the decision to pursue franchising. The brand’s growing popularity and recognition have positioned it well for success in the competitive New York market.
New Yorkers can anticipate a menu that mirrors Bun Mee’s California offerings, including their acclaimed banh mi sandwiches, rice bowls, and traditional Vietnamese coffee. The expansion not only aims to introduce these flavorful dishes to a new audience but also highlights the increasing demand for diverse culinary experiences in urban centers.
As Bun Mee prepares for its Manhattan debut, food lovers and franchise enthusiasts alike will be watching closely for updates on opening dates and locations. This expansion signifies not just a new chapter for the brand but also an exciting opportunity for New Yorkers to experience authentic Vietnamese cuisine right in the heart of the city.
Stay tuned for more details on Bun Mee’s locations and offerings as we approach the anticipated summer launch!
