UPDATE: Dior has just launched its first coed campaign for the highly anticipated Jonathan Anderson collection, featuring rising stars and established talent. The campaign stars renowned actress Greta Lee, model Sunday Rose (daughter of Nicole Kidman), football sensation Kylian Mbappé, actor Louis Garrel, and new brand ambassador Paul Kircher.
Captured by acclaimed photographer David Sims, these compelling images showcase a fresh, liberated approach to style, indicating a major shift in Dior’s visual identity since Anderson’s appointment last June as the brand’s eighth couturier. The campaign promises to resonate across flagship stores and pop-up displays globally, starting this September.
Dior’s statement emphasizes the campaign’s theme: “The Dior clique embraces a liberated sense of style, willing to play with clothing and accessories.” This is underscored by the stunning visuals that blend both color and black-and-white photography, embodying the innovative spirit Anderson aims to bring to the brand.
The collection showcases a range of wardrobe staples, with a focus on denim, knitwear, and more formal pieces like lace evening gowns. Anderson notes, “As we go through my time at Dior, there is this idea of how the men’s and women’s will interact with each other. It’s about playing with clothing.”
In a pivotal moment for young talent, Sunday Rose, just 17, joins the campaign after her runway debut at Miu Miu last October. Seen lounging on a Louis XVI-style settee, she exemplifies the modern Dior aesthetic alongside her fellow models.
The campaign also highlights the creativity of Nina Christen, Dior’s new design director of shoes, who has introduced unique footwear styles that are already generating buzz. Kircher’s portrayal captures the essence of Dior with pieces that reference the brand’s rich history, including a striking green Donegal tweed Bar jacket.
Anderson’s admiration for Kircher is palpable, stating, “He’s an incredible young talent who has an innate sense of style and charm.” This marks Anderson’s strategic move to solidify his men’s ambassador lineup, following a series of appointments for women’s campaigns.
Meanwhile, Kylian Mbappé brings his unique charm to the campaign, described as possessing a rare ability to make strength feel gentle. “David captures that with a precision that feels almost intimate,” Anderson remarked, highlighting the emotional depth of the imagery.
Garrel adds a touch of effortless French allure, with Anderson calling his presence in the campaign a dream come true. “These images feel like a chance encounter, something you might experience in a corridor at a party, a moment that lingers long after.”
The campaign also teases an array of new accessories set to hit stores, including updated versions of the iconic Lady Dior bags and other styles inspired by classic literature. The collection will be available starting this Friday, featuring innovative designs for both men and women.
As Dior steps boldly into this new era, the fashion world eagerly awaits the consumer response and the continued evolution of the brand under Jonathan Anderson’s vision. This campaign not only represents a fresh chapter for Dior but also sets a new standard for inclusivity and creativity in haute couture.
Stay tuned for more updates as this story develops!
