BREAKING NEWS: Firehouse Subs is set to open a new location at Bolla Market in Farmingdale, New York, at the end of January 2024. This exciting development comes as the sandwich chain expands its footprint across the region, promising a full menu of favorites and catering options.
The new restaurant will feature signature items like the popular Hook & Ladder, which includes turkey, ham, and Monterey Jack cheese, and the New York Steamer, made with corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing. With this launch, Firehouse Subs is positioning itself as a go-to spot for sandwich lovers, particularly in a market where fans are already praising its offerings over competitors like Jersey Mike’s.
According to Sean O’Neill, chief development officer for Bolla Market’s parent company, Bolla Oil, “several more” locations are in the works, although specific details on the number and locations have yet to be confirmed. A Firehouse Subs spokesperson added that “there are plans to open more,” encouraging diners to “stay tuned for more details as future restaurant locations become solidified.”
This new location marks a significant expansion, following the opening of the first Firehouse Subs on November 15 in Long Island, New York. With approximately 240 convenience stores across New York and New Jersey, Bolla Market is becoming a key player in the fast food landscape. Currently, about one-third of its stores host major fast food franchises, including Burger King and Pizza Hut.
As Firehouse Subs expands, it is gaining traction on social media, with diners actively sharing their positive experiences. One enthusiastic fan on Facebook even declared that Firehouse Subs is “way better than Jersey Mike’s,” highlighting the growing popularity of the brand among local customers.
In a larger trend, convenience retailers are increasingly investing in fast food concepts. Notably, RaceTrac made headlines with its $566 million acquisition of the sandwich chain Potbelly, while Rebel Convenience Stores is expanding its own restaurant concept, Hatch Chicken.
With the food industry constantly evolving, the partnership between Bolla Market and Firehouse Subs represents a strategic move to capture the fast-casual dining market. As the January opening date approaches, anticipation builds for what could be a game-changer in the local dining scene.
Stay tuned for updates as more information on the upcoming Firehouse Subs locations is revealed. This development is not just about sandwiches; it’s a sign of changing consumer preferences and the growing importance of convenience in dining options. Don’t miss out on what could be the next big thing in your neighborhood!
