UPDATE: Two local boutiques in Lake Charles, Louisiana, are experiencing unprecedented growth as community support surges, just announced on November 9, 2025. Mia Mouton-René of Mia’s boutique and Brittany DeRouen of Sway Boutique & Gifts are redefining retail by fostering personal connections amid a digital shopping age.
In an era where online shopping dominates, these stores offer not just products but a vital community connection. Mouton-René, who transitioned from a photography career after Hurricane Laura devastated her studio in 2020, opened her boutique to create a space that resonates with local customers. She emphasized, “When people shop local, it means I get to open tomorrow.”
Mia’s, located in downtown Lake Charles, is set to expand with a new location in Prien Lake Mall next week, increasing her staff from five to eight. This move aims to reach a broader audience while maintaining the boutique’s unique local charm. Mouton-René’s journey showcases resilience and a commitment to community. “Every time a customer walks in, I’m like, ‘Wow,’” she expressed, highlighting the significance of each purchase.
Meanwhile, DeRouen took over Sway Boutique & Gifts in 2019, just before the pandemic hit. “We thrived during COVID by creating a car-hop service,” she said, illustrating how the boutique adapted to the challenges. The store shifted to deliver personalized gifts, fostering connections among customers during isolation.
DeRouen’s passion lies in making every home unique. “I want to bring something special to the area,” she stated, noting the importance of local shopping in preserving community character. She employs five staff members, primarily students from McNeese State University, offering them valuable experience while contributing to the local economy.
Both boutiques exemplify the power of local commerce. Mouton-René and DeRouen emphasize that shopping locally supports dreams, families, and community projects. “When we’re supported, we can give back,” DeRouen highlighted, reinforcing the ripple effect of local spending.
As both boutiques prepare for their next steps, they invite the community to join in this exciting phase. “It’s such a special blessing to be here for our customers,” DeRouen concluded. The urgency to support local businesses has never been greater, as they represent not only retail but also the heart of Lake Charles.
With each purchase, customers contribute to a thriving local economy, ensuring these shops can continue to serve and uplift the community. As Mouton-René puts it, “Success is being able to open up tomorrow.”
This is a clarion call for local support to keep these vital businesses alive and flourishing. Share this story to encourage others to shop local and make a difference today!
