UPDATE: In a significant move for the automotive industry, Samsung Electronics Chairman Jay Y. Lee and Mercedes-Benz CEO Ola Källenius met today, October 19, 2023, in Seoul to discuss expanding cooperation in cutting-edge automotive technologies. Their discussions focused on crucial areas such as batteries and digital cockpit systems, amidst escalating competition in the global electric and connected car markets.
The meeting, which took place at Samsung’s exclusive guesthouse, Seungjiwon, also involved top executives from LG Electronics and HS Hyosung, signaling a powerful alignment among South Korea’s major industrial players with the German automaker. This gathering is pivotal as companies aim to enhance their partnerships in the era of software-defined and electrified vehicles.
CRITICAL DINNER: Following the discussions, Lee hosted Källenius at Seungjiwon, a venue previously reserved for elite visitors, including tech giants like SoftBank’s Masayoshi Son and Meta’s Mark Zuckerberg. This choice underscores Samsung’s commitment to transforming its relationship with Mercedes from mere supplier links to a robust, strategic alliance.
Industry insiders highlighted that while Samsung currently provides infotainment systems through its subsidiary Harman and digital key solutions, the ties have not yet reached the level of a true alliance. Lee seized this opportunity to showcase Samsung SDI’s latest high-performance battery technologies and advocate for a broader ecosystem that includes semiconductors, OLED displays, and in-car entertainment platforms.
Earlier in the day, Källenius visited LG’s headquarters in Yeouido, where he met with key executives including LG Electronics CEO Cho Joo-wan and LG Energy Solution CEO Kim Dong-myung. During this meeting, LG emphasized its comprehensive offerings for next-generation vehicles, combining AI-powered cockpit systems, OLED panels, camera modules for autonomous driving, and innovative battery technologies.
Källenius expressed confidence in LG’s capabilities, stating, “Whenever we try something new, LG is naturally among the first partners we turn to.” The discussions reaffirmed a partnership that began two decades ago, when LG Display first supplied vehicle screens to Mercedes in 2004.
As the automotive landscape rapidly evolves, the implications of this high-level meeting are profound. Analysts suggest that the outcomes could reshape the future of electric vehicles and smart technology integration.
Looking ahead, all eyes will be on how these companies implement their plans and strengthen their collaborations in the coming months. This meeting not only marks a pivotal moment for Samsung and Mercedes-Benz but also sets the stage for broader industry transformations that could redefine mobility technology globally.
Stay tuned for further updates as this story develops.
