UPDATE: The wellness landscape is shifting as Half Past 8, a revolutionary patch brand, officially launches today in New York City at Printemps and online for direct-to-consumer sales. This innovative brand targets busy individuals seeking convenient health solutions with three uniquely formulated patches priced at $52 each.
The patches include Deep Sleep, designed to enhance sleep quality with ingredients like melatonin and L-theanine; Energy & Focus, offering a crash-free energy boost via yerba mate and ginseng; and Stress & Mood, formulated to support healthy cortisol levels with St. John’s wort and a B-vitamin complex.
The founders, Meto, a fitness entrepreneur, and Kyle Pierce, a health tech innovator, created Half Past 8 after the birth of their son, which led them to seek simpler wellness solutions. “Life changed drastically,” Meto shared, highlighting the challenges of sleep deprivation and stress. “We wanted to simplify wellness for our new reality.”
These patches utilize advanced transdermal technology that delivers active ingredients directly into the bloodstream over an eight-hour period, bypassing the digestive tract. “This method ensures maximum absorption, unlike traditional pills and powders that can lose potency,” Kyle explained.
The brand’s focus on efficacy sets it apart in a crowded market. Initial testers, including high-profile clients from Meto’s gym, reported significant improvements in their wellness metrics, such as sleep quality and energy levels. “Users have noticed real changes in their Oura rings and Whoops scores,” Kyle stated.
With growing interest in wearable wellness solutions, Half Past 8 aims to become a leader in the U.S. market. “Trend forecasts indicate patches will dominate the beauty and wellness sectors over the next five years,” Kyle added. “We are positioned to lead this transformation.”
In addition to word-of-mouth marketing, the brand plans to utilize digital channels for educational content, detailing the science behind their products. They emphasize that effective dosages will distinguish them from competitors who prioritize aesthetics over potency.
Looking ahead, Half Past 8 is already planning to expand its product line, with a weight management patch set to launch in early 2026. “Our mission is to create wellness products that seamlessly fit into your lifestyle,” Kyle said, hinting at innovative formats that go beyond traditional pills and powders.
As consumers increasingly seek alternatives to conventional supplements, Half Past 8 is ready to meet the demand for effective, on-the-go wellness solutions. This launch is more than just the introduction of a new product; it represents a significant shift in how health and wellness can be integrated into busy lives.
Stay tuned for further updates as Half Past 8 continues to innovate and expand its offerings.
