UPDATE: The 15th annual New Year’s Eve Boot Drop in Prescott, Arizona, just concluded, drawing an astonishing 20,000 attendees to the iconic Whiskey Row. This unique event, touted as the only one of its kind in the world, features a spectacular 6-foot-tall illuminated cowboy boot that dramatically descends from the historic Palace Restaurant.
The boot drop, which took place at 10 PM and midnight to usher in 2026, captivated both residents and visitors alike. “This is the only boot drop worldwide, as far as we know,” stated Matt Brassard of M&M Entertainment & Productions, highlighting the event’s distinctiveness.
The celebration has evolved significantly since its inception, which attracted just 2,000 people in its first year. The event not only provides a festive atmosphere with fireworks and live music but also delivers a substantial economic boost to the city, making hotel rooms scarce for last-minute visitors. Brassard remarked, “Now it’s hard to even find a room if you don’t look in advance.”
This beloved tradition pays homage to Prescott’s rich heritage as the home of the world’s oldest rodeo, transforming the boot drop into a signature Arizona destination for New Year’s festivities. As thousands celebrated together, the sense of community and excitement was palpable, making this event a must-see for anyone in the area.
As communities continue to seek unique, family-friendly celebrations, the Whiskey Row Boot Drop stands out, solidifying its place in holiday traditions. Expect to see even larger crowds in the coming years as this event solidifies its reputation globally.
Stay tuned for more updates and highlights from this remarkable celebration.
