UPDATE: For the first time in its 137-year history, the Rose Parade will be livestreamed on TikTok, set to revolutionize the way audiences experience this iconic New Year’s Day event. Officials from the Tournament of Roses just announced that the one-hour broadcast will kick off on January 1, 2024, at 8 a.m. PST, on the parade’s official TikTok page.
This groundbreaking livestream will be co-hosted by popular TikTok creators Challan Trishann and Pressley Hosbach, who will provide a vibrant, creator-led perspective from the heart of the parade at the corner of Orange Grove and Colorado Boulevard. Viewers can expect an immersive experience as the hosts showcase the stunning floral floats, talented marching bands, and renowned equestrian units that make the Rose Parade a cherished tradition.
Joining the livestream will be special guests Brandon Hurst and Nana Kakyiri. Hurst, an entrepreneur known for his engaging live shopping streams, will delve into the artistry behind the parade’s beautiful floral displays. Meanwhile, Kakyiri, host of “The Horse Girls” podcast, will share her insights on the equestrian units, highlighting the skill and dedication required to participate in this celebrated event.
The introduction of TikTok as a streaming platform is part of the Tournament of Roses’ strategy to broaden its audience and enhance accessibility. With this initiative, the Rose Parade joins a range of viewing options, including traditional broadcasts and official livestreams, allowing fans worldwide to engage with the festivities in real-time.
“We’re thrilled to invite a new generation of Parade fans to experience the magic of the Rose Parade from a fresh, creator-led lens,” said Mark Leavens, president of the Tournament of Roses. “TikTok’s global community, paired with the energy and insight of these talented creators, allows us to share the spirit of New Year’s Day in a whole new way.”
As excitement builds for this historic broadcast, fans are encouraged to mark their calendars and prepare to tune in for an unforgettable New Year’s celebration. The TikTok LIVE stream offers a unique opportunity to witness the tradition of the Rose Parade like never before, connecting with the vibrant community of creators and fans around the globe.
Stay tuned for more updates as we approach this landmark event in Rose Parade history!
