BREAKING: Skittles is revolutionizing its Super Bowl advertising by bringing the live experience directly to a fan’s front door! The candy giant just announced a unique campaign that will feature actor Elijah Wood performing a commercial at the home of one lucky winner on February 8, 2026, during Super Bowl LX.
Instead of the usual TV spot, Skittles aims to create an unforgettable experience, allowing one fan to host the commercial live. Fans can enter the contest now through January 21 by visiting DeliverTheRainbow.com. The selected winner will not only enjoy a Skittles commercial performed by Wood but also a full production crew, staging, and branded decor right in their front yard.
This groundbreaking stunt will be livestreamed across Skittles’ social media platforms during the game, making it a must-watch for candy lovers and football fans alike. To enter, U.S. homeowners aged 18 and older must fill out a submission form detailing why they deserve this once-in-a-lifetime opportunity, providing a response between 50 and 250 words.
Entrants must also have an active Gopuff account and meet several eligibility criteria, including owning a single-family home with a front yard suitable for staging the performance. Creativity and brand spirit will be key in judging submissions, with entries evaluated on a 100-point scale.
Potential winners will be notified on or around January 21 and must pass a background check, provide proof of home ownership, and allow site inspections before production can proceed. This exciting initiative is part of Skittles’ partnership with Gopuff, bringing to life a whimsical concept where Wood’s character can be magically summoned to deliver candy.
Gabrielle Wesley, chief marketing officer of Mars Snacking North America, stated,
“SKITTLES has always delivered deliciously perplexing experiences to fans, but this year we are bringing the unexpected to fans on game day.”
She emphasized the importance of snack selection during the Super Bowl, and with this initiative, Skittles is set to deliver both the candy and the commercial experience directly to fans.
Don’t miss this chance to be part of a Super Bowl moment like no other! Enter before the deadline and prepare for an unforgettable celebration of flavor and fun right in your own neighborhood. Stay tuned for updates on this exciting campaign!
