France’s anti-fraud unit, the DGCCRF, reported the e-commerce giant Shein on Saturday for selling dolls that it described as having a “childlike appearance” and being associated with child pornography. The watchdog stated that the “description and categorisation” of these items on Shein’s website raised significant concerns regarding their nature.
In response to the allegations, Shein announced that it had removed the dolls from its platform and initiated an internal investigation. The move follows a growing scrutiny around the company’s practices as it expands its retail presence.
The controversy comes shortly after Shein disclosed plans to open its first physical store in a prestigious department store in central Paris. This announcement, made in October 2023, sparked backlash from other brands associated with the upscale retailer BHV Marais. Several brands reportedly pulled their products from the store in reaction to the news, highlighting the tensions surrounding Shein’s reputation in the fashion industry.
The DGCCRF’s report is part of a broader effort to address concerns about the sale of inappropriate or harmful products online. The agency emphasized the importance of regulating content that may exploit or harm children, underlining the need for vigilance in the e-commerce sector.
As global scrutiny of online marketplaces intensifies, Shein’s actions will likely face further examination. The company’s commitment to consumer safety and ethical practices will be key as it navigates these challenges.
