Joe Wicks, the renowned British fitness coach and author, has signed a partnership agreement with WME, a major talent agency. Known as “The Body Coach,” Wicks has established himself as a prominent figure in the health and fitness industry, amassing a substantial following through his engaging online content and bestselling cookbooks.
Wicks initially gained attention by sharing 15-second recipe videos on social media. His brand has since evolved into one of the most influential fitness accounts on platforms like Instagram and YouTube. In 2020, he launched the award-winning Body Coach app, which has become a significant resource for individuals seeking to improve their fitness, health, and overall well-being.
Impact During the Pandemic
Wicks’ profile skyrocketed during the COVID-19 pandemic with his initiative “PE With Joe,” a daily live workout on YouTube that engaged millions of participants. One of these sessions set a Guinness World Record for the “most viewers for a fitness workout live stream on YouTube,” attracting over 950,000 viewers.
Beyond online workouts, Wicks demonstrated his commitment to charitable efforts by completing a grueling 24-hour workout challenge in 2020. This event raised more than £2 million (approximately $2.6 million) for Children in Need. His contributions to fitness and charity earned him an MBE (Member of the Order of the British Empire), recognizing his outstanding services.
Expanding the Brand
Wicks continues to broaden his influence across various platforms, including television, digital content, publishing, and live events. His latest project, an animated children’s fitness series titled “Activate,” aims to encourage young audiences to be more active and lead healthier lifestyles. Additionally, he actively leads philanthropic initiatives through the Body Coach Foundation.
With WME representing him across all areas, Wicks is poised to further enhance his global presence, leveraging his experience and popularity to inspire more people to embrace health and fitness. His journey reflects the growing importance of digital fitness solutions and the impact of community-driven health initiatives in today’s society.
