BREAKING: Italian jewelry brand Lil Milan has just unveiled a stunning new product line—diamond-encrusted covers for the popular Oura Ring 4. Designed by founder Veronica Varetta, these luxurious accessories are set to transform smart health devices into elegant fashion statements, launching officially this Wednesday in Milan.
This innovative release responds to a growing demand for stylish health tech. Varetta, who first wore a smart ring in June, remarked, “It was incredibly useful, but it wasn’t a jewel that reflected my style.” Recognizing that health-conscious consumers also value aesthetics, she created a cover that merges functionality with fashion.
The covers are handmade in Milan and come in two precious materials: 18-karat gold and 925 sterling silver, embellished with ethically sourced, lab-grown diamonds. Three unique designs are being offered: the full Pavé version, the customizable Letter design featuring initial options, and the elegant Marquise alternative highlighted by a single marquise-cut diamond. Prices range from 300 euros for the Letter style in silver to 1,900 euros for the luxurious Pavé model in gold.
Varetta emphasizes the significance of the Oura Ring in the market, stating, “It has a powerful image, strong brand recognition, and a highly engaged global community. I saw an opportunity right away.” This product launch marks Lil Milan’s first foray into integrating technology with high-end jewelry, reflecting the brand’s mission since its inception in 2014 to modernize traditional goldsmith craftsmanship.
With a vibrant marketing campaign under the tagline “Smart never looked this precious,” the launch is expected to resonate with younger consumers who desire both functionality and style. The covers will be available at the brand’s flagship store in Milan and through its e-commerce platform, which ships worldwide.
As the trend of wearable technology continues to grow, this collaboration between luxury and health monitoring could set new standards in the jewelry industry. Consumers are encouraged to act quickly, as the initial inventory is likely to attract significant attention.
Stay tuned for more updates as this exciting product launch unfolds!
