Omar Apollo, the Mexican-American musician, has been appointed as the global ambassador for the fashion brand Coach. His first campaigns will launch in February 2024, featuring a range of products including watches, eyewear, and fragrances. This partnership aligns with Coach’s mission, which encourages confidence and self-expression, encapsulated in their motto, “Courage to Be Real.”
The 28-year-old artist has gained recognition for his unique sound and strong sense of identity. His debut album, Ivory, released in 2022, earned him a Grammy nomination for Best New Artist. Coach highlighted Apollo’s artistic flair as a perfect match for their brand values.
Excitement Around the Collaboration
In a statement, Apollo expressed his excitement about collaborating with Coach, stating, “Coach has been a name I’ve known since I was a kid, and being able to join the brand today feels really special.” He emphasized his connection to the brand’s creativity and individuality, noting that he is eager to contribute his perspective to their projects.
The upcoming campaigns will showcase two of Apollo’s recent tracks, “Talk” and “No Good Reason.” The music will be featured prominently across Coach’s social media channels, further integrating Apollo’s artistic vision into the brand’s marketing strategy.
A Reflection of Shared Values
Coach’s decision to partner with Apollo reflects their aim to resonate with a younger audience that values authenticity and personal expression. “He has a playful confidence that shines not just through his music, but in everything he does, and that sense of expression is a wonderful reflection of what we value here at Coach,” said a representative from the brand.
As Coach continues to evolve its image and reach, the collaboration with Omar Apollo is expected to enhance its connection with diverse communities while promoting the ideals of creativity and individuality that define the brand.
This partnership marks a significant moment for both Apollo and Coach, as they prepare to engage audiences in innovative ways starting this spring.
